Influencer marketing in Hong Kong has evolved into a measurable and strategic channel. Many brands still overspend on campaigns that appear successful but fail to generate meaningful returns. The problem often lies in misunderstanding cost structures, overpaying intermediaries, or working with influencers whose audience does not align with the brand’s target market. This article explains how influencer pricing works in Hong Kong, typical rates across platforms, hidden costs that can inflate...

Hong Kong’s premium spirits market is one of the most competitive in Asia. With zero import tariffs on wine but a 100% liquor tax on spirits, foreign alcohol brands face unique commercial and regulatory challenges. For many distillers, the city’s dense hospitality scene promises prestige but also complexity. HRAFN Gin, a premium craft spirit from Scotland, set out to enter this sophisticated market. Through a partnership with Mr. Discovery , which held the Liquor Import Licence under Hong...

Why Cyberport vs HKSTP Matters for Startups For Hong Kong startups and international founders entering the city, the choice between Cyberport  and Hong Kong Science and Technology Parks (HKSTP)  is one of the first strategic decisions . Both programmes are government backed, offering funding, incubation, and access to networks. Yet, they target different startup types and stages. Picking the right scheme can make the difference between accelerated growth and months of wasted effort. This...