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Hong Kong
Brand Localisation &
Market Penetration

Identity, EN/TC, PR-Ready Messaging

We help both local and international brands localise their identity and messaging for the Hong Kong market. From English/Traditional Chinese brand books to PR-ready decks and go-to-market strategies, we ensure your brand resonates with local audiences and stakeholders.

What We Deliver

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01 Brand Identity Playbooks

Logos, colour palettes, typography, and visual guidelines tailored to Hong Kong market preferences.

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02 Messaging & Tone of Voice

Bilingual English and Traditional Chinese narratives that connect with your Ideal Customer Profile (ICP).

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03 Localisation Strategy

Market-specific naming conventions, cultural phrasing, and compliance checks.

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04 PR-Ready Decks

Media-friendly brand stories, founder narratives, and press kits aligned for PR firms or in-house teams.

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05 Go-To-Market Campaign Skeletons

Messaging, channel mix, and incentive frameworks for initial launch.

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06 Relationship-Building Plan

Targeted connections with associations, government, hotels, restaurants, and media outlets.

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How We Work

ICP Analysis

Review target audience expectations and competitors in Hong Kong.

Identity & Messaging Sprint

Build or adapt assets for EN/TC localisation.

Narrative Development

Create PR-ready decks and story angles.

Activation Plan

Design first-wave go-to-market messaging and incentive programs.

Outcome

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A brand system that feels authentic to Hong Kong audience.

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Ready-to-launch PR decks and GTM messaging.

Image by Tim Cheung

A clear roadmap for brand penetration, from identity to activation.

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Image by Chapman Chow

NoLemon

Fully localised the entire consumer app into Traditional Chinese, adapted UX copy, and created 50+ animated icons and mascots. Produced over 50+ Instagram Reels, achieving 880K views in 28 days.

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The Hubble Studio

Built full scope brand identity, packaging design, and over 30+ localised SEO blogs, achieving first-page Google rankings for lifestyle-related keywords.

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HRAFN GIN

Positioned a premium UK gin brand in Hong Kong with a PR-ready deck and pricing strategy, securing listings in 5-star hotels (Island Shangri-La, JW Marriott, Conrad etc.). 

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FAQs

  • Not always. It depends on your products/services and target audience. We design localisation strategies per ICP (B2B vs B2C, corporate vs consumer).

  • We prepare your PR narrative and media decks. For execution, we coordinate with trusted PR partners.

  • Yes. We often integrate localisation deliverables into funding dossiers or HKSTP/Cyberport decks.

Want your brand to resonate in Hong Kong?

Let us build your identity, localisation, and PR-ready messaging.

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