F&B & Hospitality Consulting Hong Kong
We help international F&B and hospitality brands establish in Hong Kong through liquor licensing, pricing strategy, menu design, multimedia production, and event marketing, blending compliance with creative brand experiences.
01 HRAFN GIN - Scotland - Hong Kong
We spearheaded the official entry of HRAFN GIN, a premium Scottish craft spirit, into the Hong Kong market, navigating compliance, pricing, and premium positioning under the city's liquor tax regime.
1.1 Import & Compliance
Leveraging our Liquor Import Licence from Hong Kong Customs and Excise Department, we managed all regulatory approvals and logistics for importing premium spirits.
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1.2 Pricing & Market Positioning
Designed a pricing strategy under Hong Kong's 100% liquor tax. Initial testing at HKD728 - HKD868/btl proved unsustainable, and we repositioned at HKD668 to achieve long-term resilience without losing the premium identity.
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1.3 Hospitality Penetration & Brand Experience
Secured listings in luxury hotels including Island Shangri-La, JW Marriott, Mira, Cordis, and Conrad. Organised tasting events, masterclasses, outreach activations, and festival trade shows to elevate brand recognition.
1.4 HRAFN GIN
This project highlights our expertise in combining licensing, pricing strategy, and event-led brand building to establish premium international F&B brands in Hong Kong.
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02 JW Marriott Hotel - Bar Q88
We partnered with JW Marriott's Bar Q88 to reimagine their cocktail menu, transforming it into a Tangram-inspired interactive experience.
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2.1 Concept Development
Designed a playful Tangram-inspired concept from brainstorming through to production, bringing innovation into cocktail culture.
2.2 Engagement & Social Media
The interactive design triggered guest participation, encouraged photo sharing on Instagram, and attracted key opinion leaders (KOLs).
2.3 Brand Experience
By blending creativity and functionality, the menu became a distinctive talking point, enhancing Bar Q88's positioning in Hong Kong's luxury bar scene.
2.4 JW Marriott Hotel - Bar Q88
This project demonstrates how creative production can become a magnet for customer engagement and brand visibility in F&B.
03 Gypsy Bistro - California, U.S.
We worked with Gypsy Bistro to rebrand their catering services through a tailor-made corporate menu design that reflects their story and style.
3.1 Research & Brand Alignment
Conducted in-depth research on décor, dishes, and restaurant style to guide menu design without a pre-existing brand book.
3.2 Design Execution
Created a new catering menu aligned with the restaurant's unique atmosphere and values.
3.3 Marketing Positioning
Positioned the menu to appeal to premium catering opportunities and attract corporate clients.
3.4 Gypsy Bistro - California, U.S.
This project illustrates our ability to design from scratch and align international dining experiences with premium Hong Kong expectations.
Startup & Tech Consulting Hong Kong
From feasibility studies to funding applications, we guide startups through Hong Kong market entry with localisation, advisory, and growth strategy.
01 NoLemon
We led NoLemon's Hong Kong Go-To-Market strategy, combining localisation, app development, ecosystem wins, and creative execution.
1.1 Localisation & Market Readiness
Conducted competitor analysis, delivered market insights, transformed the app into Traditional Chinese, QA testing for app feasibility and accuracy, and designed all in-app animations (50+ badges, icons, mascots.)
1.2 Ecosystem & Growth Infrastructure
Built and trained a 10-person sales team, secured AWS & InvestHK partnerships, obtained ITF RTH-TC funding (HKD 800K+), and managed compliance for RTH-TC and HKSTP applications.
1.3 Creative Production & Social Growth
Directed brand messaging, PR, and creative teams. Produced Instagram content that grew from zero to 880K views in a 30-day cycle.
1.4 NoLemon
This project highlights our ability to guide startups through localisation, funding, and creative-driven market entry, building long-term readiness for success in Hong Kong.
02 2PullApp - Dubai
We supported 2PullApp with feasibility consulting and early-stage advisory to prepare for entry into Hong Kong.
2.1 Feasibility & Market Assessment
Conducted three rounds of in-depth consultation to evaluate market readiness, adoption potential, and user acquisition pathways.
2.2 Funding & Incorporation Strategy
Outlined potential funding pathways (ITF, HKSTP, Cyberport etc.) and advised on Hong Kong entity establishment and compliance.
2.3 Success Prerequisites
Identified critical success factors, including app localisation, QA/testing standards, a restaurant database, and social media presence.
2.4 2PullApp - Dubai
This project demonstrates our foresight in preparing startups for Hong Kong entry, ensuring long-term readiness even before traction or revenue milestones.
Lifestyle & E-commerce Consulting
Hong Kong
We bring lifestyle and e-commerce brands from zero to one in Hong Kong through Shopify builds, SEO growth, product & packaging design, and event activation.
01 The Hubble Studio -
In-House Brand
We built The Hubble Studio from zero into a lifestyle and e-commerce brand specialising in aromatherapy, lifestyle products and wedding experiences.
1.1 Brand & Infrastructure Development
Transitioned the brand from Wix, Shopline to Shopify, designed product, services and packaging, and advised on pricing strategy.
1.2 Digital Growth & SEO
Produced 30+ SEO blogs, achieving first-page Google rankings for targeted keywords without paid ads. Conducted meta platform, SEM/SEO A/B testing and managed multi-channel marketing campaigns.
1.3 Activation & Funding
Applied for the Export Marketing Fund (EMF) via Trade and Industry Department of the HKSAR to support participation in Wedding Expo and exhibitions in Hong Kong, extending the brand into offline events.
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1.4 The Hubble Studio - In-House Brand
This project illustrates how we combine e-commerce infrastructure, SEO-driven content, and funding strategy to scale lifestyle brands from zero to one.
Corporate & Enterprise
Multimedia Production Hong Kong
We deliver corporate-scale video production, event highlights, and creative campaigns for international enterprises in Hong Kong.
01 HSBC
We produced HSBC's flagship Asia Pacific Singing Contest 2024, ensuring the event's prestige was reflected through professional storytelling.
1.1 Creative Direction
Collaborated with HSBC to align the video style with corporate branding while capturing the vibrancy of the contest.
1.2 On-site Event Production
Managed multi-camera video production, audience highlights, and VIP segments for corporate and PR use.
1.3 Post-Production Delivery
Delivered event highlight reels optimised for both internal and public communications, integrating branding and licensed music.
1.4 HSBC
This project showcases our capability to deliver corporate-scale multimedia production with precision, reliability, speed and brand alignment.
02 Regal Hotel Group
We collaborated with Regal Hotel Group to capture their Healing Arts Festival 2024, combining cultural storytelling with hospitality positioning.
2.1 On-site Filming & Photography
Covered two full days of highlights, capturing performances, guest interactions, and wellness activities.
2.2 Storytelling & Brand Positioning
Produced videos and images that reinforced Regal's position as a hospitality group embracing wellness and lifestyle innovation.
2.3 Delivery & Application
Assets were created for PR campaigns and social media distribution to amplify Regal's brand presence.
2.4 Regal Hotel Group
This project highlights our ability to combine event storytelling with hospitality branding at scale.
03 Insurance Authority - Saudi Arabia
We supported Future Vision, representing the Insurance Authority of Saudi Arabia, in delivering a high-profile international event at the Hong Kong Convention and Exhibition Centre.
3.1 Event Coverage
Filmed and photographed the event with a 24-hour turnaround to meet PR and media demands.
3.2 Event Management
Organised ushers and waiters, providing bilingual service (including Arabic coffee) to ensure cultural sensitivity and smooth guest experiences.
3.3 Remote Coordination
Managed the arrangement virtually with the client until event day, proving our reliability and professionalism with international partners.
3.4 Insurance Authority - Saudi Arabia
This project underscores our ability to deliver seamless, fraud-free partnerships for foreign clients entering Hong Kong.
FAQs
No. While many of our projects involve helping overseas companies set up in Hong Kong, we also support local brands that want to reposition, scale, or expand regionally.
Yes. For example, we managed the liquor import licence process for HRAFN GIN. We collaborate with legal and compliance specialists to ensure smooth approvals in highly regulated sectors.
Yes. Many Hong Kong programs (Cyberport, HKSTP, ITF) accept early-stage startups if they demonstrate innovation and feasibility. We structure applications to maximise approval potential.
Yes. While we do not directly manage every Mainland platform, we work with trusted partners to ensure campaigns launched in Hong Kong extend into China with consistent branding and messaging.