Hong Kong
Strategy & Advisory
Market Entry, Pricing & Competitive Insights
We help startups, corporates, and lifestyle brands enter and grow in Hong Kong with evidence-based strategy. From market research and pricing to financial modelling and competitive mapping, our consulting gives you clarity and confidence before you launch.
What We Deliver
TAM/SAM/SOM sizing, ICP profiles, buyer interviews, category insights.
Market & Customer Research
Hong Kong-specific
SRP/MSRP bands, competitor ladders, discounting and distribution logic.
Pricing & Monetisation Strategy
Detailed analysis of direct competitors, substitutes, and whitespace opportunities
Competitive Mapping
Forecasts, unit economics, sensitivity analysis, break-even models.
Business & Financial Modelling
Cost structures, resourcing requirements, and rollout scenarios.
Operational Simulation
High-level directional priorities for each phase.
Go-to-Market Themes (30/60/90)
How We Work
Step 1
Discovery
Align on your goals, market assumptions, and challenges.
Step 2
Research & Analysis
Compile Hong Kong-specific data, buyer insights, and competitor scans.
Step 3
Strategy Development
Define ICP, positioning, and monetisation model.
Step 4
Decision Pack
Slides with insights, recommended positioning, and action themes.
Step 5
Next Step
Option to move into Funding, Localisation, or Execution with credit-back from your consultation.
Outcomes
Clarity on how to win
-
Positioning
-
Differentiation
-
Proof points
02
Confidence in where to play
-
customer segments
-
channels
-
price band
01
A practical, phased set of priorities for the first 90 days.
03
NoLemon
Supported Hong Kong Go-to-market Strategy with competitor analysis and ICP mapping, achieving 880K IG views in 28 days.
HRAFN GIN
Designed premium pricing strategy for Hong Kong market, securing listings at 5-star hotels such as Island Shangri-La and JW Marriott.
FAQs
We right-size: early stages combine secondary data, expert interviews, and competitor analysis; later stages can include quantitative surveys.
Yes. We prepare strategy packs suitable for stakeholders and investor discussions.
Yes. Most clients begin with strategy, then extend into funding, localisation, and creative execution with our in-house team.