Case Study: The Hubble Studio - Scaling a Lifestyle Brand with SEO & EMF Funding
- Chloe Kan
- Oct 27
- 5 min read
From Boutique Brand to B2B Growth Story
The Hubble Studio began as a creative lifestyle brand focused on aromatherapy candles and essential oils. Despite early traction among retail customers, the brand faced challenges expanding into corporate and B2B markets. Competing against established wellness and gifting brands required both stronger visibility and financial resources. Partnering with Mr. Discovery provided a structured roadmap: apply for EMF funding and build sustainable digital growth through SEO.
Article Outlines
Background: The Hubble Studio’s Market Position in Hong Kong
Challenge: Competing in a Saturated Lifestyle and Corporate Gifting Market
The Turning Point: Leveraging EMF Funding for O2O Expansion
SEO Strategy Implementation: Building Visibility and Trust
Execution: Website, Content Marketing, and PR Integration
Results: Traffic, Conversions, and Corporate Client Growth
Key Learnings: What Other Hong Kong Brands Can Replicate
Conclusion: Funding + Strategy: A Sustainable Growth Formula
Related Reads
FAQs on The Hubble Studio Case Study
Background: The Hubble Studio’s Market Position in Hong Kong
Founded in Hong Kong in 2020, The Hubble Studio positioned itself as a modern lifestyle brand blending sensory wellness and minimalist aesthetics. Its handcrafted and unique formulation of skincare candles, and skincare products reflected both quality craftsmanship and emotional design. However, while product quality earned early praise, the brand struggled with limited online visibility and low discovery among corporate clients.
Hong Kong’s lifestyle industry is highly competitive, with both global imports and local artisans targeting the same customer base. To stand out, The Hubble Studio needed a dual strategy that combined financial leverage and brand discovery.
Challenge: Competing in a Saturated Lifestyle and Corporate Gifting Market
By 2023, competition within Hong Kong’s lifestyle and gifting space had intensified. Corporate clients sought unique products but prioritised established suppliers with visible portfolios and proven reliability. The Hubble Studio’s website ranked low on search engines, limiting inbound B2B opportunities. Without digital presence or funding, scaling operations remained difficult.
The Turning Point: Leveraging EMF Funding for O2O Expansion
Mr. Discovery guided The Hubble Studio through the EMF funding process, aligning its marketing strategy with the grant’s reimbursement framework. The funding supported a structured plan covering:
Subsidising 50% of exhibition-related costs, including booth design, marketing materials, and visual presentation for trade shows.
Supporting branding and promotional material design to strengthen market visibility during exhibitions.
Providing over six digits of government subsidy to The Hubble Studio through Mr. Discovery’s funding guidance and execution.
This financial support allowed the brand to implement long-term growth tactics that previously seemed unaffordable. EMF funding reduced financial risk and transformed strategic plans into actionable campaigns.
Next Step:
Apply for EMF funding with confidence. Book a FREE consultation with Mr. Discovery to plan your brand’s funding and digital expansion strategy.
SEO Strategy Implementation: Building Visibility and Trust
SEO became the foundation for The Hubble Studio’s digital transformation. Mr. Discovery conducted keyword research to identify untapped niches such as "wedding souvenirs", "candle", "fragrance candle", “corporate gifting Hong Kong,” “wellness gifts,” and “aromatherapy gift sets.” The strategy involved:
Website Optimisation:
Redesigning meta tags, product descriptions, and blog structure to align with targeted search intent.
Content Development:
Publishing SEO-optimised and value-added articles that addressed their hero products knowledge, common mistakes/misunderstanding, consumer psychology, wellness trends, and gifting etiquette.
Link Building:
Partnering with Hong Kong lifestyle directories and media for backlinks and brand mentions.
Local SEO:
Enhancing Google Business Profile visibility and location-based search relevance.
Within six months, organic search traffic increased by over 500%, and inquiries from both wedding & corporate clients tripled.
Next Step:
Ready to enhance your online visibility? Schedule an SEO consultation with Mr. Discovery to position your brand where your clients are searching.
Execution: Website, Content Marketing, and PR Integration
The Hubble Studio’s success was built on integration rather than isolated tactics. SEO efforts were paired with storytelling-driven PR, video campaigns, and participation in industry events. This unified approach reinforced the brand’s position as a trusted lifestyle partner for corporate clients.
Mr. Discovery’s creative and technical teams collaborated to ensure consistency across touchpoints, from product photography to press features, creating a coherent narrative of authenticity and growth.
Results: Traffic, Conversions, and Corporate Client Growth
The combined impact of SEO and EMF funding produced measurable results:
+500% organic traffic growth within six months.
3x increase in corporate and wedding inquiries through search and website leads.
Secured partnerships with major corporations for wellness and gifting events.
Expanded brand recognition across both retail and B2B segments.
These results validated the effectiveness of combining government funding with structured marketing execution.
Key Learnings: What Other Hong Kong Brands Can Replicate
Funding should amplify strategy, not replace it. EMF works best when aligned with a clear marketing roadmap.
SEO remains a long-term growth channel that compounds over time.
Localised content builds both local trust and content authority.
Integration between creative storytelling and technical optimisation creates sustainable results.
Next Step:
Learn how to scale your Hong Kong brand through funding and strategy. Contact Mr. Discovery to begin your EMF and SEO growth roadmap.
Conclusion: Funding + Strategy: A Sustainable Growth Formula
The Hubble Studio’s journey shows how strategic funding and marketing execution can work hand in hand to accelerate real growth. With EMF funding supporting 50% of exhibition and marketing material costs, the brand was able to strengthen its market presence and engage new corporate and wedding clients. Paired with a data-driven SEO strategy, this approach improved visibility, expanded partnerships, and proved how clarity of vision, disciplined use of funding, and precise marketing execution create sustainable scale for lifestyle brands in Hong Kong.
Next Step:
Secure funding and grow your brand with clarity. Book a FREE one-on-one strategy session with Mr. Discovery to unlock your business potential.
Related Reads
Hong Kong SEO Strategy for SMEs — From Visibility to Conversion (Upcoming)
EMF Funding Guide for Hong Kong Brands — Application and Reimbursement Tips (Upcoming)
Case: NoLemon — From App Launch to Market Traction in 60 Days (Upcoming)
90-Day Hong Kong Market Launch Plan — A Practical Framework
FAQs on The Hubble Studio Case Study
Q1. What is the EMF funding, and how does it support Hong Kong brands?
The Export Marketing Fund (EMF) provides reimbursement for eligible marketing and exhibition expenses. It supports Hong Kong SMEs by covering up to 50% of approved costs, including booth setup, marketing materials, and promotional design for trade shows and exhibitions. This enables brands to strengthen their presence and reach new markets with lower financial pressure.
Q2. How long does it take for EMF funding approval?
Most applications are processed within 60 - 90 days after submission, provided all supporting documents are complete and aligned with the project scope.
Q3. Why combine EMF funding with SEO instead of paid ads?
SEO builds sustainable visibility without continuous ad spending. By using EMF funding to develop long-term assets such as website optimisation and content, brands achieve lasting results beyond campaign periods.
Q4. What SEO results did The Hubble Studio achieve?
Within six months of implementation, The Hubble Studio saw a 220% increase in organic traffic and tripled its corporate client inquiries through search channels.
Q5. How can other Hong Kong brands apply for EMF funding?
Brands can consult Mr. Discovery for eligibility assessment, documentation preparation, and application submission support to ensure approval and smooth reimbursement.
Q6. What are the main lessons from The Hubble Studio’s case?
Strategic funding, long-term SEO investment, and consistent storytelling build measurable growth. The case proves that clarity and structured execution drive scalability even in a saturated market.
