Understanding how independent cafés are creating emotional connections that global chains can’t replicate. In this article, you’ll learn: Why emotional experience matters more than discounts in Hong Kong’s coffee scene How sensory design, storytelling, and community spaces fuel loyalty The psychology behind belonging, identity, and memory in café culture What global chains can learn from local cafés redefining connection Article Outline The Rise of Experience-Driven Coffee Culture in Hong...

In recent years, Starbucks has become a global leader in coffee culture , famous for its signature brews and inviting atmosphere. Yet in Hong Kong , a notable shift is happening among the younger generation, especially Gen Z . Unlike the 80s and 90s, when Starbucks was a must-visit spot, today's Gen Z seems to be turning their backs on the brand. This blog post explores the psychological and marketing reasons behind this trend, shedding light on why Starbucks is losing its appeal among...

From Boutique Brand to B2B Growth Story The Hubble Studio began as a creative lifestyle brand focused on aromatherapy candles and essential oils. Despite early traction among retail customers, the brand faced challenges expanding into corporate and B2B markets. Competing against established wellness and gifting brands required both stronger visibility and financial resources. Partnering with Mr. Discovery provided a structured roadmap: apply for EMF funding and build sustainable digital...